![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a973eff57.jpg)
任務(wù)是打造兒童粥品牌。目標(biāo)受眾:生活在大城市的年輕父母(20-30歲)。兒童在1歲時(shí)開始表現(xiàn)出第一次獨(dú)立。當(dāng)它們從可愛整潔的“娃娃”變成狂野的無法控制的臟東西時(shí),這一點(diǎn)在營(yíng)養(yǎng)方面尤為明顯。爸爸媽媽們都很氣餒。如何給寶寶發(fā)展所需的自由,至少維持一些秩序,不把喂養(yǎng)變成暴力。
為了“拯救”年輕父母的神經(jīng),緩解喂養(yǎng)過程中的壓力,創(chuàng)立了野生兒童品牌。
![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a97434405.jpg)
有什么獨(dú)特之處?
每個(gè)套餐都有一個(gè)應(yīng)用程序的鏈接,家長(zhǎng)可以在這個(gè)應(yīng)用程序中為孩子選擇一個(gè)有趣的面具,并用它來喂養(yǎng)寶寶,把無聊的一餐變成了游戲。
![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a97493dcc.jpg)
![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a974d074e.jpg)
![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a974e833f.jpg)
![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a9751768f.jpg)
![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a97531e39.jpg)
![](https://thekeybrand.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2020/10/20201022_5f91a9755a788.jpg)
Design: Olga Prokhorova
Location: Russia
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Packaging Contents: Porridge for children from 1 to 3 years
Packaging Substrate / Materials: Plastic
Printing Process: Flexograph